Digital Out of Home (OOH) Market Size 2021-2024: Business Strategy and Supply-Demand, Growth Outlook with Statistics, Growing Trends and Share Forecast Analysis

Digital Out of Home (OOH)

The “Digital Out of Home (OOH) Market” research report presents an in-depth analysis of the market size, growth, share, segments, manufacturers, and forecast, competition landscape, and growth opportunity. The research for the Global Digital Out of Home (OOH) Market collects and analyzes numerical data related to services and products. This research gives you an idea of what your target audience needs to understand, need and want. Digital Out of Home (OOH) Market research collects data about customers, marketing strategies, and competitors.

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Market Overview:

  • The digital out of home (OOH) advertising market is expected to register a CAGR of 11%, over the forecast period (2019-2024). Developed countries continue to have a major share in the market with the highest penetration of screens, while the demand is increasing in developing countries. The increased demand is caused in part by the rise in urban population and by economic development.
  • – Owing to the rise in urban population, there has been an increase in spending power due to which companies are targeting those regions extensively to improve their penetration in those regions. Aisa-Pacific accounted for the highest population in the middle class, and the economic growth is poised to fuel the spending in advertisements spendings.
  • – Moreover, there has been steady growth in the amount spent on Advertising. The USA, for instance, topped this list followed by China and Japan. The USA has been rated highest when it comes to the ROI per screen.
  • – Advertisers are also coming up with more innovative and interactive street furniture due to which the advertisers can engage their audience and can collect data about their audiences.

    Top Key Players Are:

  • JCDecaux Group
  • Clear Channel Outdoor Holdings Inc.
  • Lama Advertising Company
  • OUTFRONT Media
  • Daktronics Inc.
  • Talon Outdoor Ltd
  • oOh!media Limited
  • QMS Media Limited
  • SevenOne Media GmbH
  • Stroer SE & Co. KGaA
  • Exterion Media Group
  • The Times Group
  • EyeMedia

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    Key Market Trends:

    Transit Accounts for a Significant Share of Digital OOH Market

    – Transit is the most dominant segment, as public transport has been the preferred option by a significant population in Europe, Asia-Pacific due to their advanced and high-density public transport infrastructure.
    – The North America region is less dependent on public transport but the region has the most extensive network of airports and accounts for the most number of registered flights in any sector. Due to which, there is a high influx of people at their airports and attracts demand.
    – Moreover, with the advent and emergence of smart cities, there has been increased spending on public transport infrastructure owing to which more population is said to use the public transit systems to combat pollution and congestion.

    Asia-Pacific is Set to Dominate the Market

    – Asia-Pacific has the largest population of all the region. With an increase in the urban population and increased purchasing power, Asia-Pacific is considered to be one of the largest markets for Digital and OOH market.
    – The region’s developed infrastructure is playing a major role in the development of the Digital OOH market.
    – Moreover, the region is dominated by local players like Times Internet, Shanghai Media Group, while major players like JCDecaux also have considerable market share in this region.

    Vital Pointers Counted:

    • Product consumption patterns
    • A valuation that each of these regions accounts for in the industry
    • Market share which every region holds
    • Consumption market share across the geographies
    • Product consumption growth rate
    • Geographical consumption rate

    Reasons to Purchase This Report: –

    • Analysing the outlook of the Digital Out of Home (OOH) market with the recent trends and Porter’s five forces analysis
    • To study current and future market outlook in the developed and emerging markets
    • Market dynamics scenario, along with growth opportunities of the market in the years to come
    • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
    • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
    • Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
    • Distribution Channel Sales Analysis by Value
    • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
    • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players

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    Detailed TOC of Digital Out of Home (OOH) Market – Segmented by Geography – Growth, Trend, and Forecast:

    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study



    4.1 Market Overview
    4.2 Market Drivers
    4.2.1 Increase in Public Transit Infrastructure
    4.2.2 Price Erosion of Digital Screens
    4.2.3 High Advertising Flexibility with Connected Screens
    4.3 Market Restraints
    4.3.1 High Installation and Maintenance Cost
    4.4 Industry Value Chain Analysis
    4.4.1 Threat of New Entrants
    4.4.2 Bargaining Power of Buyers/Consumers
    4.4.3 Bargaining Power of Suppliers
    4.4.4 Threat of Substitute Products
    4.4.5 Intensity of Competitive Rivalry

    5.1 Location
    5.1.1 Indoor
    5.1.2 Outdoor
    5.2 Application
    5.2.1 Billboard
    5.2.2 Transit
    5.2.3 Street Furniture
    5.2.4 Other Applications
    5.3 End User
    5.3.1 Retail
    5.3.2 Healthcare/Pharmaceuticals
    5.3.3 Financial Services
    5.3.4 Automotive
    5.3.5 Telecom/Utilities
    5.3.6 Government Agencies
    5.3.7 Other End Users
    5.4 Geography
    5.4.1 North America
    5.4.2 Europe
    5.4.3 Asia-Pacific
    5.4.4 Rest of the World

    6.1 Company Profiles
    6.1.1 JCDecaux Group
    6.1.2 Clear Channel Outdoor Holdings Inc.
    6.1.3 Lama Advertising Company
    6.1.4 OUTFRONT Media
    6.1.5 Daktronics Inc.
    6.1.6 Talon Outdoor Ltd
    6.1.7 oOh!media Limited
    6.1.8 QMS Media Limited
    6.1.9 SevenOne Media GmbH
    6.1.10 Stroer SE & Co. KGaA
    6.1.11 Exterion Media Group
    6.1.12 The Times Group
    6.1.13 EyeMedia




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