Feminine Hygiene Products Market in India 2019 is latest research study released by HTF MI evaluating the market, highlighting opportunities, risk side analysis, and leveraged with strategic and tactical decision-making support. The study provides information on market trends and development, drivers, capacities, technologies, and on the changing investment structure of the Feminine Hygiene Products Market. Some of the key players profiled in the study are Procter & Gamble Hygiene and Health Care Limited, Elize Lifestyle Private Limited, First Step Digital Private Limited, Glenmark Pharmaceuticals Limited, Heyday – Organic Biodegradable Sanitary Napkins and Pads, Redcliffe Hygiene Private Limited, Saathi Eco Innovations India Private Limited, Shudh Plus Hygiene Products Private Limited, Unicharm India Private Limited, Johnson & Johnson India.
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In India, approximately 60% of women are diagnosed with vaginal and urinary tract diseases and infections every year due to poor menstrual hygiene. Growing awareness about intimate hygiene and increase in preference for sanitary products like tampons and panty liners have garnered a huge demand for feminine hygiene products in the country. The entry of new players and start-ups is expanding the feminine hygiene products market in India, which was valued at INR 25.02 Bn in 2018 and is expected to reach INR 58.62 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~14.92%, during the 2019-2024 period.
In India, the feminine hygiene products market is dominated by a number of players like Procter & Gamble Hygiene and Health Care Limited , Johnson & Johnson Private Limited, Unicharm India Private Limited, Kimberly Clark Lever Private Limited, Saathi Eco Innovations India Private Limited, and Sudh Plus Hygiene Products Private Limited. In 2018, among the major companies operating in the country, Whisper by Procter & Gamble Hygiene and Health care Limited, held the largest market share (51.42%), followed by Stayfree and Kotex. This is because Whisper, Stayfree, Kotex have launched lower priced variants of intimate hygiene products, making them affordable for women belonging to the different social strata of the country.
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Key growth drivers of the market:
-Education has made women aware of the importance of feminine and menstrual hygiene. With improved literacy rate, women have become acquainted with the various alternatives to sanitary napkins available in the market, like tampons, menstrual cups and panty liners. As a result, demand for feminine hygiene products has picked up in recent years.
-The Swachh Bharat Abhiyan initiative of the Indian government involves the support of schoolteachers, and state and district administrations for the implementation of safe menstrual hygiene practices in semi-rural and rural areas. Rashtriya Kishor Swasthya Karyakram, another initiative of the Indian government, was launched in 2014 to raise awareness about menstrual hygiene across schools. This program is aimed at ensuring access to subsidised sanitary products and encourage safe menstrual hygiene practices across the country, especially in semi-rural and rural areas.
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Key Answers Captured in Study are
Which geography would have better demand for product/services?
What strategies of big players help them acquire share in regional market?
Countries that may see the steep rise in CAGR & year-on-year (Y-O-Y) growth?
How feasible is market for long term investment?
What opportunity the country would offer for existing and new players in the Feminine Hygiene Products market?
Risk side analysis involved with suppliers in specific geography?
What influencing factors driving the demand of Feminine Hygiene Products near future?
What is the impact analysis of various factors in the Feminine Hygiene Products market growth?
What are the recent trends in the regional market and how successful they are?
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Some extract from Table of Contents
• Overview of Feminine Hygiene Products Market
• Feminine Hygiene Products Size (Sales Volume) Comparison by Type (2019-2025)
• Feminine Hygiene Products Size (Consumption) and Market Share Comparison by Application (2019-2025)
• Feminine Hygiene Products Size (Value) Comparison by Region (2019-2025)
• Feminine Hygiene Products Sales, Revenue and Growth Rate (2019-2025)
• Feminine Hygiene Products Competitive Situation and Trends
• Players/Suppliers High Performance Pigments Manufacturing Base Distribution, Sales Area, Product Type
• Analyze competitors, including all important parameters of Feminine Hygiene Products
• Feminine Hygiene Products Manufacturing Cost Analysis
• Marketing Strategy Analysis, Research Conclusions
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